David Moyes has been named the new manager at West Ham FC. Real Business asks if it a good idea to introduce a leader like Moyes into your business. Cirrus CEO Dr Simon Hayward comments.

When David Moyes was named the new West Ham FC manager, the announcement that was met with disdain on social media, as fans of the team and the sport voiced disappointment at the decision.

On 7 November, the hiring of Moyes was made official, as he was deemed “the right man to turn things around and get the best out of the players at the club” by West Ham chairman David Sullivan.

However, Moyes has delivered underwhelming results at his most recent clubs, having served three in four years. He signed a six-year contract for his time at Manchester United, which was cut short after ten months.

It stands to reason that West Ham fans, the customers pumping money into the club, are concerned. And what precedent does his performance and behaviour set for players?

Cirrus CEO Dr Simon Hayward said that to move away from his lacklustre performance that has followed him to West Ham, he needs to set out a new vision – and quickly – if he is to succeed at winning games and support.

“There is no honeymoon period for Moyes. He has not succeeded at winning the hearts and minds of players and fans at previous clubs, so ideally he really needs to connect to both groups as swiftly as he can at West Ham,” Hayward opined.

“He described the team as a ‘good squad’ capable of being in a better position come the end of the season and described fans as ‘a very passionate group’ which the team very much needed behind them. This comes across as more transactional than inspirational. To really galvanise and engage players and fans, Moyes could do more to draw on West Ham’s rich heritage, recognise the challenges ahead, and set out a much more inspiring purpose and vision,” added Hayward. “This could help him to build connections with others, encouraging more collaboration around a shared purpose.”

Read this article in full on the Real Business website.

David Moyes has been named the new manager at West Ham FC. Real Business asks if it a good idea to introduce a leader like Moyes into your business. Cirrus CEO Dr Simon Hayward comments.

When David Moyes was named the new West Ham FC manager, the announcement that was met with disdain on social media, as fans of the team and the sport voiced disappointment at the decision.

On 7 November, the hiring of Moyes was made official, as he was deemed “the right man to turn things around and get the best out of the players at the club” by West Ham chairman David Sullivan.

However, Moyes has delivered underwhelming results at his most recent clubs, having served three in four years. He signed a six-year contract for his time at Manchester United, which was cut short after ten months.

It stands to reason that West Ham fans, the customers pumping money into the club, are concerned. And what precedent does his performance and behaviour set for players?

Cirrus CEO Dr Simon Hayward said that to move away from his lacklustre performance that has followed him to West Ham, he needs to set out a new vision – and quickly – if he is to succeed at winning games and support.

“There is no honeymoon period for Moyes. He has not succeeded at winning the hearts and minds of players and fans at previous clubs, so ideally he really needs to connect to both groups as swiftly as he can at West Ham,” Hayward opined.

“He described the team as a ‘good squad’ capable of being in a better position come the end of the season and described fans as ‘a very passionate group’ which the team very much needed behind them. This comes across as more transactional than inspirational. To really galvanise and engage players and fans, Moyes could do more to draw on West Ham’s rich heritage, recognise the challenges ahead, and set out a much more inspiring purpose and vision,” added Hayward. “This could help him to build connections with others, encouraging more collaboration around a shared purpose.”

Read this article in full on the Real Business website.

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