How can you identify the internal influencers to engage other employees and help to introduce new ways of working? Jenny Perkins, Head of Engagement at Cirrus, comments in Hays Journal.

To identify internal influencers, it pays to look beyond the senior leadership team, argues Jenny Perkins from leadership consultancy Cirrus, who has worked with clients such as Tesco Bank and Marks & Spencer on building engagement.

“It’s crucial for senior leaders to be role models for your brand values, but organisations should also identify and encourage others to become brand ambassadors,” she says.

“When I’m working with a client on an engagement programme, we always work together to create a network of influencers – if you communicate your goals effectively and invite people to get involved, it’s likely that you will be short of volunteers. And don’t overlook those who may be sceptical of what you’re trying to achieve, she adds. “People who may be cynical and disengaged to begin with and who subsequently become enthusiasts also make wonderful ambassadors – they are particularly good at engaging other cynics.”

© Hays 2019

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