How do you keep the spirit of adventure alive in business? Jenny Perkins from Cirrus comments on Virgin’s website.

It’s all too easy for an enterprise that started out full of life and vigour to become stale and unadventurous as it grows and gets older. So, how do you inject that spirit of adventure back into what you do – and keep others just as enthused as they were in the beginning?

Jenny Perkins, head of engagement at Cirrus, spoke to the Virgin website and suggested that one solution is to create a disruptive experience and force colleagues out of their comfort zones.

“Sometimes, Cirrus takes corporate clients to work with voluntary organisations,” says Jenny. “They are set challenges which require them to collaborate with people they don’t know, with few resources, and an initial lack of shared understanding. The corporate leaders have to reinvent their ability to influence and collaborate with others.

“At other times we take leaders from large and long-established businesses to work with digital start-ups or into developing countries to see their products being used in local markets. Whatever sort of disruptive experience you choose, it should take your leaders out of their comfort zones and kick-start a new, more connected way of thinking.”

A good example of a ‘disruptive’ leadership programme which Jenny has worked on is ‘Fit to Lead the Future’ at M&S. This successful programme built the leadership skills to support charity and community initiatives such as Frazzle Cafe. Read more about it here.

Read this feature in full on Virgin’s website.

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